Lydia pourmand
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adidas pureboost x

Global launch projection mapped window display for Adidas x boost trainers.

‘ I AM POSITIVE ENERGY’

The concept is to show energy radiating from the shoe. Creating origami XBoost pellets, to communicate craftsmanship combined with a daylight projection mapped display directly onto the shoe and two lcd screens behind the product with motion graphic content to create the illusion of depth.

Visual Designer, Animator

Rough projection graphics ideas

Rough projection graphics ideas

Initial visual of possible window design

Initial visual of possible window design

More refined visuals

More refined visuals

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Final store front window

Final store front window